Folkulture

A Modern Home Decor Label To Spruce Up Your Abode.

What started as a passion project for 2 young individuals, turned into a million-dollar business. The vision to bring to life a modern lifestyle brand that is design led and affordable is what led Chaiti Jain & Rinkesh Mehta, our founders – to take the leap from their respective finance backgrounds into the home décor space and introduced to the market.

A conscious home-friendly brand that is making a footprint in India after its establishment in USA.

We want to nurture creativity and talent. India as a country has a culture that spans over century, and each element is depicted by our artisans in their quality and craftsmanship. Folkulture is a home and lifestyle brand hailing from the roots of India. There is inspiration in every corner. Folkulture will always be synonymous with quality and we as a team are delighted to bring this to you with a personal touch of love and elegance because we believe that surroundings matter.

~ Chaiti Jain

Hygge
Happy
Modern
Boho
Cozy
Good vibes
Hygge
Happy
Hygge
Happy
Modern
Boho
Cozy
Good vibes
Hygge
Happy

Where We Stand Now!

Cut to 2023, the brand has made its footing into over 30 categories and close 1000 products in the portfolio. Each product line is carefully curated to appeal to the modern sensibilities of the consumer. With a blend of Bohemian and minimalist silhouettes, this widespread range of handcrafted products beautifully enhance your space.



They say that your home is a reflection of who you are, and decor is a fundamental aspect of building that reflection.

Our Design Philosophy

A Modern Home Decor Label To Spruce Up Your Abode.


With the ever-changing trends in the design and decor industry, what remains unchanged is the need of softcore aesthetics while setting up a house and Folkulture brings your just as it sets foot in India.

Join Us on our Journey